Why You Should Make Liveset Your Next Stop on Tour

One of the most powerful forces in the music industry over the last 5 years has been video  (see Bieber, Justin).  Fans have flocked to sites like YouTube and Vevo to see their favorite artists perform - it’s not just about how you sound these days.  For a long time, there was a tremendous lack of quality on YouTube, but those days are over.  Vevo came along and cut a deal with YouTube to place tens of thousands of professional music videos on the platform and traffic took off.  It was a great idea and has generated tens if not hundreds of millions of dollars in new royalties for the industry where none existed before.  And the cost of production has come down as SLR technology and editing tools have become more affordable - so the ability to create a high quality video is more accessible.

But there’s a new game in town.  Live streaming video.  And we’re not talking about the webcam shooting one static angle at low quality - like StageIt (although StageIt certainly has its own value proposition).  We’re talking high quality live video, shot in beautiful HD, with a filmmaker behind the camera.  And we’re talking interactivity.  Live chat in real-time between artsits and fans - song requests, questions, appreciation, jokes, inside baseball - we’re talking about putting fans in the same room with you.  This is the future - connecting with your fans live, in real-time, and giving them an intimate experience they cannot get elsewhere.  They can’t ask you questions at a regular show.  They aren’t close enough to see the drummer wink at the bass player and take off in a new direction.  On our platform and others like ours, you can provide your fans a new experience, and they will love you for it.  

So when you’re planning your next tour, make room for platforms like ours.  There are others out there, and you should visit them too (VEVO/YouTube, la blogotheque, NPR, and Daytrotter are a few we like).  But make no mistake, this is a way to differentiate yourself, to create a new experience for your fans, and to come away with beautiful video you can use for marketing elsewhere.  It’s not just about your fans following you on Twitter or liking you on Facebook, it’s about them loving you.

The Liveset Team